SeABank Launches New Website, Poised to Elevate Customer Experience on Digital Banking Journey

Established in 1994, SeABank is one of the leading joint stock commercial banks in Vietnam with nearly 4 million customers, nearly 5,500 employees and 181 transaction points nationwide. Aiming to become a typical retail bank with a customer-centric strategy, the new website provides a diverse system of financial products and services to individuals, small businesses and large enterprises. SeABank is considered one of the pillar banks in the banking system with a charter capital of VND 28,450 billion, ranked Ba3 by Moody's in many important categories, and is also one of the first banks to implement Basel III international risk management standards.

In the context of growing digitalization, SeABank recognizes the importance of providing a powerful online platform that meets the increasing needs of customers. Not only is it an important step in the journey to welcome the digital era, the new website also demonstrates SeABank's pioneering spirit in applying technology to provide convenient, fast and safe financial services.

According to the development strategy "Digital Convergence", SeABank focuses on digitizing products and services as well as applying technology in internal operations and investing in building modern technology infrastructure to optimize processes, increase operational efficiency, and bring customers a unique experience of digital banking services, aiming to become the most popular retail bank.

With various significant improvements, the new website promises to bring outstanding utilities, a friendly interface and a series of smart features, helping customers easily access and use banking services quickly and effectively. This is a meaningful gift that SeABank gives customers in our 31-year journey of sustainable development, towards a comprehensive digital future.

1. Modern UI/UX interface, optimal personal experience

User experience is a factor that SeABank always puts first in our digital transformation journey. When designing a new website, SeABank has invested heavily in a modern, intuitive UI/UX interface in a streamlined, friendly and easy-to-operate style, helping customers quickly access necessary information. In addition, SeABank's new website interface is also guaranteed to optimize personal experience with each separate content stream, suitable for each target customer group:

• Individual customers (KHCN): The interface is simple and easy to navigate, focusing on popular services such as online account management, personal finance management, savings, mortgages and unsecured loan, and update the latest offers, helping to optimize daily transactions.
• Business customers (business customers): Clear, professional layout, providing specialized financial solutions, including cash flow management, international payments or trade finance with flexible support.
• Priority customers: A more premium experience with detailed information about exclusive products, personalized financial advisory services and priority roadmaps displayed prominently right from the homepage.
• Investors: Integrate financial reports, shareholder information and market data accurately and scientifically, helping investors easily look up and make smart decisions.
• Recruitment: A candidate-specific section with an attractive interface, fully displaying information about the working environment and career opportunities at SeABank, while also supporting quick tracking and application.

2. Add many new features, more convenient for customers

Understanding the increasing needs of customers in accessing and managing finances online, SeABank's new website is heavily invested in upgrading and adding a series of smart and convenient features, promising to bring an outstanding experience, save time and optimize service efficiency for customers:

• Smart search, instant response: The search engine is prominently designed right on the homepage and integrates advanced technology, helping customers easily find accurate information about SeABank's products and services that suit their personal needs.
• Personalized product suggestions: With a quick menu located right on the homepage, SeABank's new website can automatically analyze customers' habits, preferences, income level and specific needs to suggest suitable products and services. This feature helps customers quickly experience financial solutions without having to waste time going to the transaction counter or calling the consulting hotline.
• Compare smart cards: The "Compare Card" feature allows customers to easily grasp and compare the outstanding features of card products issued at SeABank, thereby being able to choose the product that best suits their personal needs.

• Versatile financial calculation tool: The new website integrates a series of useful calculation tools, including calculating loan interest rates, deposit interest rates and foreign currency conversion at real-time updated exchange rates. This website also supports customers with financial planning and chooses appropriate products and terms quickly and promptly right on the website without needing direct support from bank staff.
• Specialized service consulting: The "News" section on the website is now supplemented with a Consulting - Services section, providing useful information and answering customers' frequently asked questions in the finance and banking sector, helping customers access information easily and contributing to SEO optimization for the website.
• Update stock information in real time: In the "Investors" section, SeABank has added the Stock Information feature updated in real time (Realtime) to help investors easily monitor market fluctuations and make timely decisions

3. System synchronization of individual pages, easier to use 

Another worth-mentioning improvement of the new SeABank website is the synchronization of information pages. Previously, incentive programs for science and technology and business customers were posted on separate websites (Seaoffer for science and technology or SMEs of small and medium enterprises). This can make it difficult for customers to find and authenticate information.

Now, with the new website, all this information will be consolidated and clearly displayed in "Featured Offers" sections dedicated to each customer segment. This synchronization helps improve consistency, accuracy and uniformity in providing information, supporting customers in finding and choosing our incentives. SeABank easily and smoothly, while strengthening customer trust in the SeABank brand.

4. Improved page loading speed compared to the old website

Page loading speed is one of the most important factors affecting user experience and performance of a website. With strong investment in technology infrastructure, SeABank's new website has significantly improved page loading speed compared to the old version.

The new website's page loading speed is guaranteed to be stable on all devices, anytime, anywhere, thereby providing the smoothest experience for customers. Customers can easily access information pages, perform online transactions or connect with the consulting team quickly in just a few seconds.

The improvements in the new website show SeABank's serious investment in improving the quality of online services, demonstrating our commitment to serving customers with the highest standards. This is an important milestone for SeABank in our strategy of building a modern, convenient and closer bank to the community, and at the same time helps SeABank take another step forward on our comprehensive digital transformation journey and enhance our position in the market.

For more details or need support, please contact:

Southeast Asia Commercial Joint Stock Bank SeABank

Website: www.seabank.com.vn 

Hotline: 

For Individual Customers: 1900 555 587 

For Corporate Customers: 1900 599 952