SeABank dedicates VND 1.2 billion to celebrate the Lunar New Year of the Horse and express gratitude to customers on its 32nd anniversary

icon calendar04/02/2026

On celebrating Lunar New Year of the Horse and its 32nd anniversary, Southeast Asia Commercial Joint Stock Bank (SeABank, HOSE: SSB) launches a large-scale promotional program for retail banking customers nationwide, with total prizes worth up to VND 1.2 billion. The program offers a wide range of valuable and practical gifts, including savings accounts, premium technology products, and modern home appliances, reflecting SeABank’s deep appreciation for customers who have trusted and accompanied the Bank throughout more than three decades of growth and development.

Accordingly, from January 19 to April 8, 2026, SeABank launches a promotional campaign  to celebrate 2026 Lunar new year and 32nd Anniversary under the message “SeABank Tet gifts – Bringing families together”. The program applies to a wide range of retail banking products and services, including online and counter savings deposits, new credit card issuance and spending, loan disbursement, opening payment accounts and conducting transactions via e-banking platforms (SeANet/SeAMobile). It also applies to business/household business owners opening payment accounts, receiving incoming transfers via accounts, and maintaining CASA balances in their accounts.

For each eligible transaction, customers will receive lucky codes to participate in the lucky draw program. A key highlight of the campaign is that customers may accumulate multiple lucky draw codes and enjoy greater chances of winning multiple prizes, corresponding to the number and value of eligible transactions made during the promotional period. The prize collection selected by SeABank is diverse, high-value, and tailored to customers’ needs during the new year season, including savings accounts worth VND 100 million, refrigerators, dishwashers, iPhone 17, and Apple Watch.

The program is divided into two phases (Phase 1 from January 19 to February 15, 2026, and Phase 2 from February 23 to April 8, 2026), featuring a total of five lucky draws tied to meaningful occasions during the Lunar New Year period and SeABank’s 32nd anniversary. Organizing the lucky draws by phase not only increases customers’ chances of winning but also enhances excitement and engagement throughout the program period.

A SeABank representative shared: “Tet is a time for reunion and new beginnings. Through the promotional program celebrating the 2026 Lunar New Year and SeABank’s 32nd anniversary, SeABank would like to express sincere gratitude to millions of customers who have trusted and accompanied the Bank over the years. Each gift carries not only material value, but also reflects SeABank’s commitment to accompanying and supporting customers on their journey toward more sustainable, secure, and convenient financial daily experiences.”

More than just a customer appreciation initiative, the 2026 Tet promotion program and SeABank’s 32nd anniversary celebration also reflect the Bank’s consistent customer-centric strategy, with a strong focus on continuously innovating products and services while enhancing customer experience. Over 32 years of development, SeABank has steadily expanded its operations, accelerated digital transformation, and diversified its financial - banking ecosystem, serving more than 4 million individual and corporate customers nationwide.

With a network of more than 180 branches and transaction offices, along with an increasingly comprehensive digital banking platform, SeABank continues to reinforce its position as a friendly, modern, and trusted retail bank. The 2026 Tet Promotion Program & 32nd Anniversary Celebration not only offers customers opportunities to receive valuable gifts, but also helps spread the joy of the Lunar New Year while further strengthening the long-term relationship between SeABank and its customers on the journey ahead.

For more information about the program, customers may contact hotline: 1900 555 587.

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