Announcement of the strategic framework on SeABank's vision and core values

With the aim of delivering optimal value and benefits to our valued customers and partners, SeABank consistently drives agile and innovative strategic thinking, aligned with sustainable development. To achieve our established strategic objectives, SeABank hereby officially announces the Strategic Framework on the Bank’s Vision and Core Values, comprising: 

🌟 Purpose: Bring enjoyment to people’s lives.

🌟 Vision: Be a bank that puts people and community first.

🌟 Ambition:

• Deliver satisfaction and distinct service
• Be digital in all aspects of operations
• Make responsible and sustainable decision

🌟 Values:

• Have a Purpose
• Aim for Excellence
• Be Happy

The new Strategic Framework is not merely a set of directive statements, but rather a guiding compass that enables every employee to see themselves as part of the Bank’s broader picture, to understand thoroughly the purpose, ambitions, and core spirits we collectively pursue. Far beyond a formal document, it stands as a powerful testament to SeABank’s long-term vision and commitment to creating sustainable values for our employees, customers, partners, and the community.

SeABank will not only achieve its business goals but also build meaningful legacies, true to a Bank that puts people and community first.

We sincerely appreciate the trust, support, and collaboration of our valued customers and partners throughout SeABank’s journey. In the years ahead, we look forward to your continued trust and support, so that together we may build and spread sustainable value.

Best regards,

Southeast Asia Commercial Joint Stock Bank