Aiming at becoming the outstanding retail bank in Vietnam to offer the best products and services, SeABank deploys a new retail oriented organization model. SeABank Dich Vong and SeABank Yen Phu are selected as benchmark transaction offices with application of highest standards for human resources, infrastructure, etc. All complies with standards for international retail banking model so as to provide customers with the best service quality.
SeABank Dịch Vọng (No. 103 lot C-O-D 5 Tran Thai Tong, Cau Giay, Hanoi) and SeABank Yen Phu (No. 151 Yen Phu, Tay Ho, Hanoi) are linked directly to the Head Office and all other transaction offices in the entire system of SeABank. The two will provide all individuals and corporate products, services as well as implement deposit mobilization programs, other promotion campaigns of the bank.
According to Ms. Nguyen Thi Huong Giang –Deputy CEO of SeABank, the new model will facilitate SeABank’s transaction offices to realize its motto to “focus on customers” and improve service quality. This is SeABank’s significant step to turn into a prominent retail bank in Vietnam.
At present, SeABank has basically finished the operation model transformation at existing transaction offices. SeABank Dich Vong, SeABank Yen Phu are the first ones to be built under the bank’s idea and standards for benchmark Branches and Transaction offices. In this model, each and every customer will be professionally taken care of by one bank officer. This positive innovation will surely bring customers credibility, intimacy and security when working with us as well as reaffirm our efforts to improve to offer customers the best values.
This model is directly deployed under the guidance and implementation of SeABank’s strategic partner with 20% share –Société Générale (France), with experience of more than 145 years in retail banking business. SeABank’s interior and exterior set up is consulted by Steven Leach & Associates – the world leading company in interior and exterior design for finance-banking sector.
South East Asia Commercial Joint Stock Bank (SeABank) was established in 1994, one of the oldest banks and ranked in Top 10 of commercial joint stock banks in Vietnam with 84 transaction offices and more than 1,300 staff nationwide. SeABank currently has charter capital of 5,068 billion dong, ranking among 07 commercial joint stock banks with highest charter capital in Vietnam, in which the foreign strategic partner Société Générale – the leading retail bank in France and Europe holds 20%.
Heading for being leading retail bank in Vietnam, SeABank provides a wide range of diversified products customized to each particular customer segment’s financial capacity and demand in the nation.
