SeABank honored “National Leading Brand 2010”

 In line with the award to SeABank, Madam Nguyen Thi Nga - Chairman of SeABank’s Board of Directors was also rewarded the "Vietnam Excellent Entrepreneur 2010". Prior to this award, Madam Nguyen Thi Nga has received many awards, certificates of merit from the Government, as well as central and local agencies. Especially, for the last four consecutive years, she has been awarded the Golden Rose prizes (2005-2009) for excellent businesswomen by Vietnam Chamber of Commerce & Industry (VCCI). She was also the only banker to receive the Certificate of merits for “Excellent performance between 2004-2008, contributing to the development of socialism and national defense” granted by the Prime Minister.

The "National Leading Brand 2010" award is granted based on three criteria: Leadership capacity, innovation and creativity capacity, and quality management, elements of great influences on the brand personality, distinctiveness and reputation in order to preserve consumers’ loyalty to their brand choices. Therefore, the award winners not only maintain a stable revenue and growth drive but also express interest in branding activities through clear product positioning, strategies of research investment, innovation, and product quality improvement. In addition, there should be comprehensive and systematic communication activities to promote the brand, which are interactive to the set business strategies.

The award aims at timely encouraging and honoring prominent Vietnamese brands, enterprises and entrepreneurs in the process of international economic integration to create loyalties and promote enterprises to boost their production and trading, participate in social and community development activities, contributing to the nation prosperity. Besides, it helps to orient Vietnamese enterprises to build up and develop brands as per international standards in the context of deeper and wider international economic integration so as to enhance their competitiveness, further approach and expand markets with confidence and firmness. Especially, this award is an objective assessment from the experience of consumers.

Southeast Asia Joint Stock Commercial Bank (SeABank), established in 1994, is one of the earliest joint stock commercial banks and among Top10 largest banks in Vietnam with 93 outlets and more than 1.400 employees nationwide. Currently SeABank has charter capital of approximately 5.335 billion VND and is one of the largest joint stock commercial banks in this respect, 20% of  which is owned by the foreign strategic partner namely Société Générale – the leading retail banker in France and Europe.
Targeting to become a model retail banker of Vietnam, SeABank provides a diversification of retail products and services tailored in accordance with demands and financial capability of each segment of individual as well as corporate customers nationwide.