SeABank adjusts Senior Management to accelerate transformation toward Retail Banking business model

Business Model Transformation for Sustainable Growth

As Head of the Transformation Committee, Mr. Le Thanh Hai will be directly responsible for:

• Developing transformation roadmap: Conducting research, analysis, and proposing optimal business and operating models that are fully aligned with the Bank’s long-term development strategy.
• Integrating ESG standards: Embedding Environmental, Social, and Governance (ESG) practices into the core of operational processes, thereby optimizing business performance while generating positive value for the community and the environment.
• Enhancing adaptability: Ensuring a flexible and transparent operating system that fully complies with international standards on risk management and sustainable development.
• Driving digital breakthroughs in Retail Banking: Focusing on optimizing experience for retail banking customers through the application of advanced digital technologies across financial products and services.

Business model transformation: A lever for long-term value creation

In recent years, SeABank has consistently pursued operational and governance practices in line with sustainable development. This adjustment of senior management is a part of the Bank’s roadmap to strengthen transformation management capabilities, closely aligned with its retail banking model development strategy, especially the digital transformation of Retail Banking segment, which will be implemented in strict adherence to the ESG (Environmental, Social, and Governance) framework that SeABank is pursuing:

• Environment (E): The new business model aims to minimize negative environmental impacts arising from operations while promoting shared prosperity through responsible financial products. The acceleration of digital banking helps significantly reduce paper-based processes, supporting the goal of achieving “Net Zero” in operations. Reducing reliance on physical branch networks through mobile banking also contributes to lower energy consumption (electricity, air conditioning) and reduced emissions from customers’ travel activities.
• Social (S): The business model transformation optimizes operational processes, reduces service fees, enables personalized financial products and effective financial management while enhancing financial access for all customer segments through convenient digital platforms.
• Governance (G): Standardizing the business model toward lean and efficient operations, enhancing data transparency, and optimizing risk management processes through the application of smart technologies.

The establishment of the Transformation Committee, directly led by the Bank’s BOD, further demonstrates SeABank’s determination to execute its development strategy built on 5 key pillars, with Retail Banking and Technology as top priorities. This reflects the Bank’s commitment to allocate maximum resources to achieve a breakthrough in the digitalization of personal financial services, while strictly complying with global risk management standards and the ESG framework. This move once again highlights SeABank’s agility and long-term vision in optimizing its business model and organizational structure, ensuring readiness to seize opportunities and address challenges in the digital finance era.