SeABank partners with singer My Tam to launch Visa SeASoul 2in1 card – A truly emotional financial journey

Originating from the “Heart”

In today’s fast-paced world, where emotions are often overshadowed by life’s pressures, customers increasingly expect services that provide genuine emotional value. Evolving from a simple payment tool, modern financial products are now rapidly advancing toward personalized customer experiences.

Guided by the principle of “Customer Centricity”, SeABank has been a pioneer in offering customized financial products and services, with a diverse portfolio of exclusive cards tailored to serve modern lifestyles and needs such as travel and leisure (SeATravel), sports (BRGGolf), shopping (SeA-Easy), and beauty (SeALady Cashback).

Further reaffirming its commitment to serving customers with heart, SeABank has partnered with international card organization Visa and singer My Tam—Vietnam’s iconic artist, well-known for talent, sincerity, and dedication to the community—to launch the Visa SeASoul 2in1 card.

At the launch ceremony of the Visa SeASoul 2in1 card on August 16, 2025, Ms. Le Thu Thuy, Vice Chairwoman of SeABank’s BOD, shared: “SeABank believes that a modern financial product should go beyond fulfilling spending needs, but must also originate from the heart to truly touch customers’ emotions. The SeASoul 2in1 card was created with thorough understanding and sincerity, affirming our strategic vision of ‘Customer Centricity’ and our mission to serve with dedication to bring a happier and more prosperous future to the community. SeABank hopes that our collaboration with a community-oriented artist like singer My Tam will create strong resonance in spreading humanistic values to our customers”.

Singer My Tam also shared about her collaboration with SeABank: “I have always believed that genuine values will touch the heart. SeABank and I are connected by a shared belief and value system, as we place the audience and customers at the center, fostering connections that are genuine and heartfelt. The SeASoul 2in1 card is something very special that SeABank and I wish to dedicate as a message of love and positivity to my beloved fans – my Tri Am”.

Originating from a genuine care for customer needs and the aspiration to foster humanistic values, true to the product’s core spirit of Resonant Souls – Serene Minds – Kind Hearts (Tâm giao – Tâm an – Tâm lành), the Visa SeASoul 2in1 card is designed with the mission of offering customers a truly emotional financial journey.

Resonant Souls – Connecting with your Idol

The Visa SeASoul 2in1 card features a unique design, highlighted by singer My Tam’s signature and a stylized musical staff from her song “Cứ vui lên” (Just Be Happy). It is presented as a special gift and heartfelt message from SeABank and My Tam to customers, carrying an inspiring message of optimism and resilience in overcoming life’s challenges.

In addition to chance to receive exclusive merchandise gift packages co-designed by SeABank and singer My Tam, Visa SeASoul 2in1 cardholders may enjoy special privileges such as complimentary tickets, early access to concert tickets, or invitations to private events from SeABank. Moreover, with its unique NFC technology, cardholders can instantly connect to My Tam’s hit songs anytime, anywhere, simply with a single tap on their smartphone.

Serene Minds – Enjoying privileges with peace of mind 

With the desire to bring moments of inner serenity, where customers could make flexible and secure payments, the multifunctional Visa SeASoul 2in1 card combines smart technology with finance, while offering the superior features of both debit and credit cards. The card is issued in both virtual and physical forms, offering convenience in use, simple portability, and instant availability to use right after registration and activation.

The Visa SeASoul 2in1 card offers a variety of attractive privileges, allowing My Tam’s fans and customers who love music, culture, arts, and entertainment to fully enjoy with peace of mind. Particularly, the card offers a 15% cashback on transactions via music and entertainment platforms such as Spotify, Netflix, YouTube, and My Tam’s official website (mytammusic.com). It also offers 1% cashback on dining, travel, cultural and entertainment payments, and 0.2% cashback on all other transactions, allowing customers to experience daily spending with ease and peace of mind. In addition, cardholders enjoy 100% fee waiver on installment conversions with a 3-month term (with unlimited number of installment transactions).

As a special privilege for fans opening SeASoul 2in1 card, SeABank offers cardholders a free 10-digit lucky account number, ending with 1601 - the birth date of singer My Tam. This symbolizes a delicate bond with the fan community, representing the heartfelt appreciation and companionship from both SeABank and My Tam.

Kind Hearts – Just Be Happy, as your heart adds a beat of love

Beyond enabling convenient, flexible, and secure transactions, Visa SeASoul 2in1 offers unique non-financial privileges, creating a place where emotions are nurtured, souls are touched, and human values are shared.

For every newly opened and successfully activated Visa SeASoul 2in1 card, SeABank contributes VND3,000 to the SeABank/MT Foundation charity fund, spreading love and supporting the community.

The multifunctional Visa SeASoul 2in1 card is a symbol of connection – where finance touches emotions. Each card opened represents an act of sharing, reflecting SeABank’s strong commitment to sustainable finance and social responsibility.