SeABank once again honored in Top 10 Reputable Private Commercial Banks

The “Top 10 Reputable Vietnamese Private Commercial Banks” ranking has been published annually since 2016, based on Vietnam Report’s independent and objective research. For the banking sector, the ranking focuses on 3 core criteria: financial capacity, media reputation, and market evaluations. Vietnam Report has developed a scientific scoring system for each criterion, utilizing audited financial statements, independent surveys of relevant stakeholders and research subjects, and, notably, the ‘Media Coding’ method - encoding articles published on influential media platforms in Vietnam.

2025 is the 2nd consecutive year that SeABank has been honored among the “Top 10 Reputable Vietnamese Private Commercial Banks”. This achievement reflects the Bank’s strong performance, media presence, and positive stakeholder evaluations, thereby affirming SeABank’s credibility and position within the Vietnamese banking sector.

Pursuing a customer-centric strategy, SeABank has continuously diversified its products and services, enhanced service quality, and elevated the customer experience. The Bank strongly focuses on the “Digital Convergence” strategy by applying advanced technologies to digitalize its operations and business activities comprehensively. This effort is aimed to deliver a more convenient, faster, safer, and more secure banking experience. At the same time, SeABank continues to implement innovative initiatives to personalize the customer journey, offering a wide range of financial solutions that are tailored to the specific needs of each customer segment.

As of the end of 2024, SeABank served nearly 4 million customers. Notably, the number of women-owned business customers increased by 40%, new ebank users grew by nearly 500,000 compared to 2023. Thanks to effective customer experience management initiatives, SeABank achieved a Customer Satisfaction Score (CSAT) of 88%, and a Net Promoter & Experience Score (NPES) of 55%, reflecting high levels of customer satisfaction and willingness to continue using and recommending the Bank’s products and services.

SeABank’s efforts in innovation, digital transformation, customer experience enhancement, and brand reputation have been widely recognized by both domestic and international organizations. Notable accolades include: the First-Class Labor Medal awarded by the President of Vietnam; recognition as a Vietnam National Brand by the Ministry of Industry and Trade for the 3rd consecutive time; designation as a Vietnam Strong Brand for 16 consecutive years; and inclusion in the Top 1000 World Banks 2024 by The Banker (UK) for the 3rd consecutive year. Most recently, SeABank was honored The Bizz Award for Business Excellence by Worldcob for the 5th consecutive year, and received 3 prestigious awards from The European magazine for excellence in Sustainable Governance, Risk Management, and Digital Banking.

Placing emphasis on its sustainable business strategy, SeABank will continue to effectively utilize capital resources to accelerate digitalization and strengthen its core foundations. At the same time, the Bank promotes innovation and pioneering solutions to deliver a wide range of products and services, further enhancing the customer experience. These efforts will enable SeABank to sharpen its competitive edge, drive sustainable development goals, and move closer to its vision of becoming the favorite retail bank in Vietnam.