News
21/10/2025
Southeast Asia Commercial Joint Stock Bank (SeABank, HOSE: SSB) is the exclusive sponsor of singer My Tam's Live Concert 2025 – See The Light. Accompanying one of the biggest music events of the year, SeABank reaffirms its customer-centric commitment by not only offering optimal financial solutions but also creating emotionally rich cultural experiences, aiming to enhance customers’ life standards and spiritual well-being.

On December 13, 2025, the “Brown-haired Nightingale” - singer My Tam will officially host her Live Concert “See The Light – Tri Am and the Light” at My Dinh National Stadium, Hanoi. With a capacity of up to 40,000 audience, this is the largest concert ever in My Tam’s career, promising to be one of the most anticipated music events of the year.
The live concert “See The Light – Tri Am and the Light” will bear My Tam’s unmistakable artistic signature within the flow of contemporary music, featuring comprehensive investment in music, stage, lighting, and visual effects. It represents a harmonious blend of modern musical styles and creative stage artistry, reaffirming the singer’s iconic status over the past two decades.
Ahead of the Live Concert, My Tam shared: “For me, music has always been a stream that connects hearts. With SeABank accompanying this journey, I believe the light of faith and love will shine and spread even further. This Live Concert is my heartfelt gift to the Tri Am who have been by my side, helping to shape my musical story over the past two decades.”
SeABank – Exclusive sponsor of My Tam Live Concert 2025
Following the successful collaboration on the Visa SeASoul 2in1 card, SeABank continues to accompany singer My Tam as the exclusive sponsor of the Live Concert “See The Light”. The concert promises an exquisite and emotionally rich musical experience, which is not merely an entertainment event, but a symbol of the dedication and brilliance of one of Vietnam’s most iconic artists. This also reflects SeABank’s brand philosophy of “Linking Life’s Values.”
Beyond providing optimal financial solutions, SeABank aims to deliver rich emotional values to its customers. The partnership with the Live Concert See The Light stands as a testament to the Bank’s efforts to connect faith, love, and life’s aspirations, making every musical moment a treasured experience on each customer’s journey.
A SeABank representative shared: “By accompanying singer My Tam in her largest-ever live concert, we hope to bring values that go beyond finance to our customers and the community. Music is a bridge of love, and SeABank is proud to serve as the connection that brings customers closer to emotionally rich experiences.”
Early access tickets for the show will be available starting at 8:00 p.m. on November 5, 2025, with seven ticket categories ranging from VND 1.5 million to VND 12 million. The exclusive early sale is reserved for customers who own and make transactions with the Visa SeASoul 2in1 card, featuring a 15% discount on official ticket prices. This special privilege is expected to spark a ticket-hunting frenzy among the Tri Am community in particular and music lovers in general.

Exclusive free tickets for SeABank customers
Alongside its sponsorship, SeABank brings customers an exciting “Ticket-hunting” program. This will be conducted in two phases: the first from October 10, 2025, to October 24, 2025, and the second from October 25, 2025, to November 8, 2025. Customers can easily and conveniently confirm their tickets through the SeAMobile app.
A key highlight of the program is its 8 diverse participation options, designed to meet various financial needs while allowing customers to experience SeABank’s innovative products. At the same time, it enhances the opportunity to win tickets, with no limit on the number of tickets each customer can receive.
❖ Ticket Guide to the Live Concert “See The Light – Tri Am and the Light”
With a capacity of 40,000 spectators and the exclusive companionship of SeABank, “See The Light – Tri Am and the Light” by My Tam promises to be a journey of emotional connection between music, the artist, and the audience. The concert stands as a vivid testament to SeABank’s commitment to placing customers at the core of every business activities, turning every soaring moment on stage into a memorable experience for customers.

Beyond offering superior financial products, through the unique “Ticket-hunting” programs, SeABank aims to provide customers with a full spectrum of life values, from the joy of music and the beauty of art to the community connection. This is how SeABank brings its mission “Linking Life’s Values” to life, accompanying customers through every beat of their lives.

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