SeABank launches 3 new features for Priority Customers on SeAMobile

As banks increasingly accelerate the personalization of services across customer segments, SeABank has positioned Priority Customer segment as one of the key focus areas in its retail banking strategy — centered on personalization and oriented toward becoming the typical and favorite retail bank. Built upon three core values: Stability, Exclusivity, and Advisory (S.E.A), SeAPremium Priority Banking service is not just a standalone offering, but is architected as a comprehensive ecosystem delivering sustainable financial solutions, specialized privileges, and advisory services tailored to each customer's lifestyle.

SeAPremium offers outstanding financial solutions including annual fee waivers for debit cards, 24/7 transfer limits of up to VND 20 billion, and preferential interest rates for online savings. Notably, SeAPremium is building an exclusive lifestyle community through signature experiences such as the annual SeAPremium Golf Master tournament for Priority Customers, dedicated SeAPremium Lounge spaces, and premium privileges across resorts, airports, spas, and fine dining at renowned hospitality brands including InterContinental Hotels & Resorts, Sheraton Hotels & Resorts, and Hilton Hotels & Resorts.

To further elevate the service experience, SeABank introduced 3 new features on the SeAMobile application, integrated into a specially designed interface with a modern and elegant aesthetic crafted to reflect the SeAPremium brand identity. These features enhance convenience, seamlessness, and overall service optimization, while affirming the distinctive mark of the Priority Customer segment.

Specifically, the Tier Management & Expert Connection feature enables SeAPremium Priority Members to proactively monitor their tier advancement journey, stay updated on tier qualification criteria, and explore the privilege ecosystem corresponding to each membership tier. All information and benefits are displayed intuitively and in a personalized manner directly within SeAMobile. Meanwhile, customers can effortlessly connect with a dedicated expert with just a single tap, without having to call the hotline or visit a branch.

Additionally, the SeAPremium Identity Verification & Tier Upgrade feature allows customers who meet the required bank balance conditions to verify their identity and upgrade their tier entirely via the application. Customers can therefore quickly activate their membership tier and enjoy premium privileges without paperwork or waiting at the counter.

Notably, SeABank introduces the Consultation & Experience Registration feature for customers approaching Priority Member qualification. With just a single tap on SeAMobile, customers can register for a consultation to be connected with a dedicated expert, and gain early access to the SeAPremium interface and privilege ecosystem.

A SeABank representative shared: “The SeAPremium Priority Customer segment has increasingly high expectations for financial experiences that are convenient, personalized, and seamless across digital platforms. As such, SeABank continuously upgrades the features and experiences on SeAMobile to optimize service accessibility, enhance convenience, and empower customers to take full control of their financial needs.”

SeABank's continued investment in technology and user experience enhancement further reinforces its strategic focus on digital banking and modern retail banking. Guided by a customer-centric philosophy, SeABank aspires to accompany Priority Customers on their journey toward intelligent financial management and an elevated lifestyle.

For further information on the SeAPremium privilege ecosystem, specialized advisory, and care services from SeABank experts, customers may contact the toll-free domestic hotline at 1800 55 88 99 or the international hotline at (+84 24) 3627 6629 for direct support. Customers may also visit website seapremium.seabank.com.vn or send inquiries to khut@seabank.com.vn to explore and enjoy a wide range of exclusive benefits.